Paris Hilton's New Cookware Collection Is All Pink and Under $80

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

In 2004, a 23-year-old Paris Hilton went viral when she asked, “What is Walmart? Is it like, they sell wall stuff?” on a now iconic episode of The Simple Life. No, they don’t sell wall stuff, but they do sell Paris Hilton’s new Cookware Collection, Be An Icon, exclusively at Walmart. It’s a 360-degree moment for the entrepreneur, whose said to now have a casual $300 million empire.

Hilton is so good at poking fun at herself that she posted a TikTok stitching her Simple Life scene (also starring Nicole Ricci, of course) with a clip of herself in the current day showing off the new kitchen accessories. There are pastel pink with gold trim knives, cookware, popcorn poppers, a frying pan, a French press coffee maker, a tumbler, bowls, and more, all priced at well under $79.99.

“Baking up something extra sweet with you guys in mind @walmart 🍰🥰💕 Add some pink to your kitchen this holiday season at the link in my bio to get all your baking and cooking essentials 💁🏼‍♀️✨ #BeAnIcon,” Hilton wrote on Instagram. From not knowing about Walmart to collaborating with them, now that is iconic.

Shop some of our faves from the collection, below! It makes a great gift.

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