We now know what Jose Mourinho was talking about after announcing that "I have just been hired by the best team in Mexico."
After the announcement from the Roma coach made waves on social media, it was finally revealed where he is actually going, and to the regret of many fans, it will not be to coach a Liga MX side.
Through a press release, Sky announced the incorporation of 'The Special One' as one of its pillars for the marketing strategy of the new product: Sky+, which will respond "to the needs of Mexican consumers and hopes to revolutionize the way of watching television."
The telecommunications company announced that the product will be announced in detail next Monday, and that the preview video with José Mourinho was a resounding success in only two days.
Sky's press release on José Mourinho
- More than 40 million people reached on social networks
- 19 hours of'Mourinho' trending on X
- More than 100,000 Google searches
- 150 articles in the Mexican press, plus another 150 articles in the foreign press
After the expectations raised by the announcement of the Portuguese, Sky Mexico expressed their excitement to incorporate him as one of their spokespeople for the 2026 World Cup to be held in Mexico.
"We are very excited about the reach that Mourinho has generated among Mexican fans. But out of respect for them, who are also our fans, we are sharing that he will be our ambassador to present an innovative product that does not exist in Mexico," read a press release.
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